Our Story


We’re not just coffee fanatics, but we're also about everything else that goes into a unique cafe experience. Our mission along with our content site, Vietcetera.com, is to share the story of the new Vietnam to those around the world and those that call Vietnam home. We started off as a family business and even our first location was born out of one of our founder's family home.

Our cafés are the perfect place to settle in with a cup of coffee. Here you'll find expertly crafted espresso and batch brews, teas from 1872 Clipper Tea, Co., local craft beers, and pastries that are homemade or by our local partners. What stands out for our customers are the homegrown brands that we carry as part of our mission to promote local.

Swing by and you will see:

We are so much more than what we brew.


Vietcetera Cafe The First


The first location holds a lot of meaning for us. This cozy space was once a mattress shop among a dozen other furniture shops, easily missed and nestled between the border of District 1 and 3 of Saigon. We completely renovated the shop house and turned it into a locally activated space for people to connect and work and enjoy handcrafted coffee and food. You'll also find the biggest selection of locally curated products, from various Vietnamese creators.

And if you didn't know, right above us are eight beautiful studios for short term lease by Sunday Studios. Find out more by clicking on the link.

290 Nguyen Thi Minh Khai, D3

8:00AM - 9:00PM (Sunday to Thursday)
8:00AM - 10:00PM (Friday and Saturday)




Vietcetera Cafe Ly Tu Trong

This space is nestled on the first floor of an old Saigon apartment building right in the heart of the city. We've partnered up with, Le Saigonais, a unique retail space that carries many local products and even their own fashion label, Dieu Anh design.

We promise you'll fall in love with the balcony that overlooks the infamous Ly Tu Trong street. Look for the small entrance next to the music school and make your up the lovely stairs, and enjoy some drinks and cakes from our beautiful balcony.

Level 1, 77 Ly Tu Trong, D1

9:00AM - 8:00PM everyday

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Brand Partnerships

Our community is massive and continues to change as we grow. We've worked with various brands and will continue to do so as part of our mission to promote local creatives, artists and makers. Check out some of the brands below, and if you're interested in working with us, shoot us an email.

We'd love to hear from you!

Interested in displaying your brand at our cafe?

And are you legally registered?

Join us!

We're growing! We're looking for fanatics who want to learn and contribute to our fun culture. We love coffee, and we are constantly investing time for our team to learn and experiment. But beyond that, the most important note to remember is to deliver a great experience. If this sounds like you, click below and apply!

We're looking for:

Name *